Our Story
About AYLO
Hi, I’m Aleena — mum of two and founder of AYLO.
With over a decade of experience in the fashion industry, launching a baby and kids brand was never on the cards — until my daughter Ayla was born. She changed everything. During my maternity leave, I found myself searching for stylish, high-quality baby clothes that were modern, practical, and built to last. But nothing quite fit. So I decided to create it myself — and that’s how Halo Baby began.
Fast forward two years, a rebrand, and a second baby (this time, a boy! ), and AYLO was born.
Why AYLO?
AYLO (pronounced IY-lo) is more than just a new name — it’s a reflection of our story.
It blends HALO, our original brand, with Ayla, the little muse who started it all. AYLO represents where we began and how far we’ve come — growing with our family, and evolving into something fresh, modern, and true to who we are today.
What We Stand For?
AYLO is a modern kidswear brand rooted in experience, passion, and parenthood. We focus on:
- Unisex, Inclusive Styles – Designed for every child, every day.
- Soft, Premium Fabrics – Because comfort and quality go hand-in-hand.
- Neutral, Trend-Led Colours – Easy to mix, match, and love.
- Everyday Wearability – Pieces that are playful, practical, and durable.
- Mini-Me Moments – Coordinated looks for parents and little ones.
We design clothing that feels as cool and unique as the kids wearing it — pieces that are stylish, functional, and made to last.
AYLO is here to bring something new to baby and kidswear: clothes that celebrate childhood, reflect modern trends, and stand up to real life. From our family to yours, thank you for being part of our journey. We’re just getting started — and we’re so glad you’re here.
With love,
Aleena & the AYLO team xx